Betterhalf Appoints New Head of Growth and Marketing
Betterhalf, one of India’s biggest matrimony apps, has appointed Aseem Sharma as its new Head of Growth and Marketing. He will be helping the company in its mission to become a ‘matrimony super app’.
A new report from Financial Express highlights the appointment of Sharma and his part in Betterhalf’s development plans. Before joining Betterhalf, Sharma served as the head of growth and head of product of the lending vertical in financial company Navi.
“We’re thrilled to have Aseem onboard. His track record in the arena of Growth and Marketing is impressive, specialising in leading companies on an unprecedented growth trajectory. His domain knowledge and the intricate network that he brings to the table will further help us strengthen our position in the market, stimulating the company to expand its wedding services footprint across the country,” said Pawan Gupta, co-founder and CEO of Betterhalf.
Betterhalf was founded in 2016 by two MIT Alumni – Pawan Gupta and Rahul Namdev. It has since risen in popularity thanks to its AI-powered user matching and thorough verification measures.
The platform now not only brings people together, but supports the entire marriage journey. This includes matrimony planning services, supporting couples with wedding venues, photographers, decor, and more.
“My focus will be on deploying technology for innovative customer acquisition, driving product-led growth, and optimising operations efficiency to bolster Betterhalf’s mission of offering personalised and stress-free weddings to its customers”, said Aseem Sharma, the newly appointed Head of Growth and Marketing.
