BLK has teamed up with two respected rap artists to create a new song and accompanying music video which encourages people to get their vaccinations.
Juvenile and Mannie Fresh have re-recorded their classic hit ‘Back That Thang Up’ and titled it ‘Vax That Thang Up’, featuring Mia X. The comedic song also has a serious angle, explaining how much easier it is for people to date once they’ve received both COVID-19 vaccinations.
While vaccination uptake across the US has been fairly strong overall, many young people are reluctant for a variety of different reasons.
According to HipHop-N-More, Juvenile explained in a statement: “I just wanted to do something positive for my people and to stand in the front to show that I’m willing to sacrifice my life not just for me but also for my family.
“We don’t know what we’re facing right now but we really do all need to be vaccinated so we can continue to do our thing and survive.”
BLK’s Head of Brand and Marketing Jonathan Kirkland added that the company wants to use its direct connection with the Gen Z and Millennial generations to convince them to get the shot and help get life back to normal.
Match Group started a historic partnership with the US government in May which offers daters free benefits when they get a jab. This includes profile badges and free premium features, such as Super Likes on Tinder.
The apps also contain resources to help people learn more about the vaccines and find their nearest distribution centre.
Last month, Match produced another music video with out-of-work wedding singers. Titled ‘Get Back To Love’, the original song tells singles to download a dating app and find their future husband or wife so the singers can start supporting themselves again.
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