Blyss Launches With Facial Recognition To Reduce Catfishing

A new dating app is using facial biometrics to make it more difficult for catfishers to connect with victims on its platform. Blyss Dating is set to debut this summer, and is currently conducting a pre-registration drive for college students and young adults in the Washington, DC, area.

One of the biggest challenges with launching any dating app is that its users seldom have any assurances about the people on the other side of the screen. The founders of Blyss Dating are trying to solve that problem, making facial recognition mandatory for all users to thwart those who try to upload someone else’s photos to create a fake account. In doing so, Blyss Dating is hoping to eliminate catfishing, and to increase trust between users who can be assured that the person they are messaging is in fact the person they claim to be.

Stanford Maison, co-founder of Blyss, said: “News of The Tinder Swindler was a real wake-up call for the industry, and the film exposed vulnerabilities across existing dating platforms. User safety is our highest priority, and Blyss demonstrates this through numerous features to ensure protection, confidentiality, and integrity.”

Blyss is also planning to offer additional non-biometric features to improve user safety. Most notably, the “trusted friend” feature will encourage users to tell a trusted contact where they will be before going on a date, while the “safe-word” feature will connect users to Blyss employees for real-time support in the event of an emergency. Finally, the company will partner with local vendors to recommend date venues to make people feel more comfortable.