Bumble has announced the launch of a brand new initiative that is designed to combat the gender imbalance in the music industry.
‘Empowered by Bumble Bizz’ will offer up-and-coming female musicians a chance to be tutored by Bebe Rexha, Kacey Musgraves or Hayley Kiyoko, three women who have already achieved in their music careers.
Users can apply by submitting examples of their original work to a special profile on the Bumble Bizz section of the app by 30th June. The mentoring will take place at one of five festivals in the US this summer, including Lollapalooza, Outside Lands and Austin City Limits.
A select number of the female artists will win the chance to perform on-stage at a leading music festival in 2020.
Bumble’s Vice President of Marketing Chelsea Maclin said to Billboard: “We want to shed light on industries where women still need support, including the music industry which is ripe for more equal gender representation.
At Bumble, we truly believe that one connection can change the course of your life professionally, and we hope to change the lives of these Bumble Bizz users who will perform on stage as part of our program, and to build a community of artists that can help each other.”
The campaign was inspired by a study from USC Annenberg that found that only 17% of music creators in 2018 were female. Whitney Wolfe Herd also tweeted that 19% of artists on last years’ festival lineups were women.
The social app has previously run the ‘Making Moves in Music’ competition, which led to winner Nicky Elisabeth doing a set at festivals in Miami and The Netherlands.
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