Last year, feminist dating app Bumble saw over 500,000 new users sign up in the weeks leading up to Valentine’s Day.
This year, the platform is expecting over 1 million new users in the same time frame.
One week before the 14th, activity begins to spike around 10% on Bumble.
During the weekend before the holiday, daters experience 23% more matches and women initiate conversations 18% more than usual.
Female Bumble Boost users get the most out of the spike, as they enjoy double the match rate, chats initiated, and messages received of their free-version counterparts
Bumble reports that these statistics show their Boost users benefitting from enhanced compatibility as well as streamlined matching.
Bumble BFF is also seeing a spike – its user base grows approximately 30% every month.
The peak period is complemented by the spike Bumble expected around the time of the Super Bowl.
Last year’s Super Bowl saw app users in Houston, Texas increase their activity by 13% in the days leading up to the game.
This year, Bumble saw a significant spike in sign-ups in the Minneapolis/St. Paul area.
The Bumble Hive is currently open in Los Angeles, hosting panels and providing a space for users to meet and network.