Feminist dating app Bumble has said that it expects to see a spike in activity around the time of the 2018 Super Bowl.
The increase, which is predicted in the Minneapolis/St. Paul area, may be over 25%. The metropolitan region has around 140,000 Bumble registrations.
The Super Bowl is set to take place on the 4th of February.
Last year’s Super Bowl saw app users in Houston, Texas ramp up their activity by 13% in the days leading up to the event.
Spokeswoman Emily Wright said: “Starting Thursday of Super Bowl weekend, we (…) saw a 25 percent increase overall in average swipes on Bumble and a 31 percent jump in right swipes.
“This implies people were swiping more on Bumble during Super Bowl week and they were less picky/more inclined to swipe right, leading to a 43 percent increase in total matches through the weekend.”
The spike comes shortly after ‘Dating Sunday’, the first Sunday of the year and the busiest day for online dating.
Both peaks fall in the middle of ‘dating season’, which runs from the 26th of December until Valentine’s Day.
Bumble recently kicked off a new ‘Hive’ forum in Los Angeles. The event will feature panels hosted by Gwyneth Paltrow, and by heads of creative Sara and Erin Foster.
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