Bumble has halted operations in Russia and Belarus amidst the ongoing invasion of Ukraine.
The leading female-first dating platform announced that it is removing all of its apps from the Apple App Store and Google Play Store in Russia and Belarus following the country’s invasion of Ukraine.
The announcement was made during the release of the Q4’21 and full year 2021 financial results meeting on Tuesday, 8th March. The combined revenue from Russia, Ukraine, and Belarus was approximately 2.8% of total Bumble Inc. annual revenue in 2021, almost all in Badoo App and Other revenue. Russia, Belarus, and Ukraine contribute less than 0.1% of Bumble App revenue.
Bumble is one of a long list of western companies who have ceased operations in Russia following the invasion. Other companies include Universal Music Group, McDonalds, H&M, Pepsi & Coca-Cola, Starbucks, Adidas, and Shell to name but a few. The country has also seen a number of financial stalwarts pause operations, including American Express, Deloitte, Mastercard, and Visa.