Bumble is continuing its #BreakupWithBad campaign, a series of nationwide well-being events that encourage users to give up their bad habits and accomplish their New Year’s resolutions.
The social app has partnered with health and beauty company VEGA Vitality to host an event in Boston on 31st January.
Attendees will be taught how to enjoy eating nutritious food that has beneficial effects on their skin and overall health. They will also receive a free professional facial, complimentary refreshments and a Bumble goodie bag.
Bumble hosts a number of activities to get its users interacting and empowering each other in the real world.
The ‘The Ball is in Her Court’ advert will air during the first half of the match on the 3rd February, and features Serena Williams’ journey as a professional athlete, entrepreneur and mother.
Pop Star Rita Ora provides the backing track for the campaign with her hit song ‘Soul Survivor’.
Ora said in a statement: “Writing this song was an emotional, but also freeing experience, and I’m so happy its message of empowerment is resonating with others.
“I always hope that my music will inspire, but I am particularly proud of this song and how it has encouraged women to speak their own truth and to carve their own path. I am honored that Bumble selected ‘Soul Survivor’ as the anthem for such a powerful Super Bowl commercial.”
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