Bumble Launches Campaign to Promote Sexual Consent


Bumble has joined into a partnership with Planned Parenthood in a campaign to promote sexual consent.

As part of the campaign, Bumble will host a surprise at the University of Texas at Austin campus this week as part of Sexual Assault Awareness month.

Bumble have announced that they want to get the word out about how easy and important consent is in sexual encounters.

They will be using the acronym FRIES to speak about how consent should work. This stands for Freely given, Reversible, Informed, Enthusiastic, and Specific.

Cara Caulkins, the local marketing and events lead for Bumble said: “This concept of consent is something that’s being talked about across the country, but really a lot of those conversations are stemming from campus, as college students are learning to talk about consent what it is what it isn’t. So we thought, what a natural fit to get students talking in our own backyard.”

She added: “Yes, sometimes dating apps can have a context in certain situations, and we want to make sure our users feel safe using the app and we want to provide these tools for them to understand what consent is.”

Data from Austin’s police shows that there has been 16 reports of rape or sexual assault in the past 15 months in the West Campus alone.

Isabella Fanucci, a UT sophomore and the Interpersonal Violence Prevention chair on campus, also said: “I think it’s really interesting because dating apps do have a hand in sexual violence or in the climate around how relationships work especially on a college campus. I think it’s really amazing that Bumble and Planned Parenthood are partnering to combat those issues and address them up front and just have that conversation started.”

She added: “A lot of people don’t think that this applies to them when it really does hit home on a daily basis for a large number of students on this campus. You would think its very self-explanatory that you should have someone’s permission to do intimate things with them, but its kind of a hard concept to grasp and a lot of people feel awkward asking for consent. But its actually super easy. 

“It’s most important that it’s an enthusiastic ‘yes’ and just because someone doesn’t say ‘no’ doesn’t mean its consent, someone has to say ‘yes’ to confirm they are consenting to any intimate acts.”

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Chloe Gay

Chloe is a reporter at Global Dating Insights. Originally from Bracknell, she is studying Communication & Media at Bournemouth University. She enjoys writing, travelling and socialising with her friends and family.

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