Bumble has wrapped up 2018, and commemorated its fourth anniversary, by officially launching in India.
Earlier this year, Whitney Wolfe Herd hosted a celebration dinner in New York City to signal the start of the app’s move into the new market.
She told The Economic Times: “In India, Bumble started in October 2018, and it’s doing well so far. It goes to show there’s a real need, and the statistics are promising in a short time.
“We are just trying to facilitate the digital empowered version of what we all need in the physical realm – which is connections in business, friendship and love.”
The formal launch event, held on Wednesday night, was attended by a number of high-ranking Bumble executives.
Priyanka Chopra, the woman who originally suggested Bumble moved to India, appeared alongside her new husband Nick Jonas.
Bumble employees from the Austin, Texas headquarters posted a video of themselves on Twitter performing a choreographed Bollywood dance to one of Priyanka Chopra’s biggest songs.
Wolfe Herd published a message on her LinkedIn page to mark four years since she released her app, and thanked everyone who has helped it grow.
She wrote: “Thank you to the women who have made almost 1 billion first moves, and to the men who have been a part of the solution and championed equality. It’s YOU proving that archaic gender norms can be rewritten.”
The most recent statistics show Bumble has 44.5 million users, and 1.728 billion matches have been made.
Bumble continues to run campaigns to make changes in the real world. It has just announced ‘Making Moves in Music’ which is aiming to get more female DJs booked to festival lineups.
During 2018, only 19% of acts performing at major festivals were females, and there is still a reported 46% gender pay gap in the music industry.
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