Online dating platform Bumble has had over 100 million lifetime downloads according to reports from data.ai. The service has taken under eight years to complete this feat.
Bumble is commonly associated with millennial and Gen Z users, starting off as a platform to flip gender dynamics and put women in the position to make the first move.
The landmark moment comes as the dating scene enters the ‘cuffing season’ where singles up their dating efforts to make connections for the winter season.
In an open letter from Whitney Wolfe Herd, CEO and founder of Bumble, she states that the platform is now being used across six continents, with over 1.5 billion first moves being made.
“Over the last five years, dating app global downloads have increased 173%, from 293 million in H1 2017 to 799 million in H1 2022, increasing each year even during the pandemic”, reports Lexi Sydow, Head of Insights at data.ai.
Within that time period, global consumer spending on dating apps increased by 320%, Sydow adds. The US region was the busiest in the industry, accounting for nearly half of the dating market in the first half of 2022.