Dating Apps Collect A Lot Of Data, But It’s Hard For Researchers To Access. So Two Scientists Made Their Own App
Sociologist Elizabeth Bruch did not set out to study online dating. She used to focus on neighborhood segregation and residential mobility, because she is interested in how people find opportunities, pick strategies, and learn from mistakes.
Then she read about researchers studying online dating, and realized her research questions apply to this setting as well.
Bruch worked with dating app companies on some studies, but never got to do quite what she wanted: for instance, she said she had ideas on how to help people find and discover matches more easily, but could not get companies to implement her ideas.
