eharmony Research Finds Longer Profiles Increase Your Chance Of A Match By 50%
Dating company eharmony recently released analysis of its platform data to nail down exactly which profile tricks can improve your chances of getting a match.
The release is part of eharmony’s current promotional campaign with Countdown’s Rachel Riley, who previously released a video together calculating singles’ chances of finding love.
eharmony’s research argues that “more is more” in terms of profile length, saying that a 250-word profile leads to 50% more messages.
This runs contrary to how most people currently use the product, with almost half (47%) of men and 36% of women writing fewer than 25 words to describe themselves.
The company also discovered that women who make the first move get five times (522%) more interest than those who wait for the man to message first.
eharmony also recommends waiting at least four hours before responding, as it improves response rates by up to 17%.
Furthermore, by looking at eharmony profiles, the team discovered that the question guaranteed to attract the highest number of responses from matches was: “What is your opinion of traditional gender roles?”
“But we understand that great relationships start with great dates, which is why we’ve worked to uncover some of the key factors that can help people attract the most interest online.
“Simply uploading more photos, writing an in-depth profile and taking the time to craft a thoughtful opening message can dramatically increase your odds of finding love.”
In terms of message length, eharmony suggests that men who use one or two-word messages see a 35% drop in replies, but those who write between 10 and 17-word messages increase their chances of getting a response by 26%.
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