End of Year Adulation for Whitney Wolfe Herd

The Key To Success

Multiple outlets have celebrated Whitney Wolfe Herd, founder and CEO of Bumble, as 2017 draws to a close.

technewsspy.com calls 2017 ‘The Year of Whitney Wolfe’, while gcreport.com celebrates ‘A Buzz-Worthy Year for Bumble CEO Whitney Wolfe’.

technewsspy.com states that: “Whitney Wolfe Herd isn’t going to be resting on her laurels anytime soon. As she has demonstrated again and again during her remarkable yet very brief career, she is not one to be content with the status quo.”

The entrepreneur married restaurateur and oil heir Michael Herd in April on the Italian coastline. The wedding was covered at length by Vogue.

She was profiled by The Daily Mail and The New York Times in March, with the latter detailing and lauding the psychology behind Bumble’s women-speak-first feature:

“(…) rather than feeling rejected if a woman doesn’t reply to their pickup line, [men] feel flattered if she reaches out to pick them up.”

Forbes profiled Wolfe Herd in November, featuring her on the cover of their ‘30 under 30’ young entrepreneurs issue.

The issue’s subtitle called Wolfe Herd ‘The £1 billion Queen Bee of dating apps’.

She has also appeared in Fortune under the headline ‘If People Don’t Believe In Your Startup Business, Keep Going’.

The app itself has also made headlines throughout the year, with celebrity involvement aiding marketing efforts on a number of occasions.

Kim Kardashian and Gwyneth Paltrow have been among Bumble event attendees in 2017, and the app recently employed Sara and Erin Foster at Bumble Bizz.

The new Texas HQ, which features an in-house bar and breastfeeding facilities, received extensive media coverage over the course of the year, as did Bumble Beats.

There is some industry speculation about a possible $1 billion plus Match Group acquisition of Bumble. Both parties have declined to comment on the status of negotiations.