The Joint Industry Committee for Web Standards (JICWEBS) has issued Digital Trading Standards Group (DTSG) Brand Safety Certifications to Instagram and Facebook.
The award follows an audit of the processes used to serve ads across the two platforms.
It brings the social media companies one step closer to the Internet Advertising Bureau’s Gold Certification, an initiative introduced in 2017 encouraging media platforms to offer safe advertising.
Steve Hatch, VP of Northern Europe at Facebook, said: “Digital advertising builds brands, drives growth and creates jobs.
“It is vital that advertisers can trust where their ads are appearing, and we are fully behind the industry’s desire to raise standards in digital advertising.
“We support JICWEBS’ robust standards, rigorous verification process and the industry transparency it provides, and are delighted to have achieved DTSG Brand Safety Certification.”
Facebook is also taking steps to ensure safety in user-generated content. This week, it announced it will form an independent board to adjudicate content removal appeals.
Recent research from Socialbakers found that marketers may be overspending on Facebook newsfeed ads and underspending on Instagram promotions.
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