New data from Thinknum may indicate that the number of active users on Tinder is falling.
Thinknum tracks how many consumers are signing into apps through their Facebook accounts, and in July it reported Tinder had the most monthly active users of any app.
However, when the list was updated in October, Tinder had dropped down to seventh position. The dating app has since gone down even further and now sits at number 10.
Because this data only ranks logins using Facebook accounts it isn’t a definitive report on user habits, but it may be used to estimate wider trends.
The widely-recognised ‘cuffing season’ refers to the time at the end of the year when people look to settle down with a partner for the winter period.
Badoo had seen an increase in activity at the beginning of November, but the Tinder decline suggests singles may have taken a break from dating apps for the holiday season.
Bumble has also seen its position descend since October, from 84th to 95th.
Facebook has been caught up in a series of security scandals throughout 2018. This could contribute to daters being reluctant to sign up to apps using their social media profile.
Most recently, 50 million Facebook accounts were breached and it was reported that the hackers would’ve had access to third-party apps that were connected to the victims’ pages.
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