FITFCK Partners with Fitness First UK
FITFCK, the dating brand for gym-enthusiasts, has agreed a new partnership with global gym company Fitness First. The new partnership will see special dating gym classes organised across Fitness First’s London gym network.
Starting from July, singles who are interested in fitness can sign up to classes at Fitness First which are designed to lead to dates. The classes are expected to run every other Friday from 7pm onwards.
Jamie Wykes-Hobday, founder of FITFCK, shared “I am absolutely ecstatic to say that FITFCK will be collaborating with the incredible Fitness First to bring fitness dating classes to a number of gyms in London – and that’s just the starting point! Since the early conversations, we knew that FF would be a good collab for us. What stood out was their mission to connect people through fitness and workouts, combined with their appreciation for the strong fitness community… we just prefer to throw a few dates and number swaps into the mix”.
“Getting gym goers together under one roof, with a workout and a DJ, is a fulfilling prospect for both of our brands. We’ve run hugely successful events throughout 2022-23 so we know exactly how powerful they can be – and how much our community loves them. Now, working with Fitness First, we’re able to massively increase the frequency of our events and connect a lot more people – we’re upping the weights and the reps, if you like”, Wykes-Hobday added.
This could be just the beginning of this partnership, with a national launch of these classes expected over the coming months.
FITFCK is bringing together gym-enthusiasts across its app and in-person events. A recent IRL fitness dating event held at Putney’s CrossFit Gym, sold-out to hundreds within 12 minutes.
