Forbes has published an article detailing the rise in video dating during the current coronavirus pandemic.
With approximately one third of the world’s population currently living in isolation online dating and virtual ‘meet-and-greets’ are firmly on the rise.
The article noted that there were over three billion Tinder swipes on 28th March, more than any other day in the company’s history.
One of the key areas of online dating that has taken a huge rise is the widespread use of video chat, an area which has historically been too expensive to build and maintain, requiring huge development resources.
However, the introduction and implementation of video chat features has yielded excellent results, with female first Bumble reporting a 21% increase in usage of its video chat feature since the outbreak.
Jack Rogers from Forbes also touched on the changing attitudes of users. According Badoo, 85% of users say they would now be open to a video date. The longer that social distancing and lockdown is enforced, the more this new medium of dating will have the chance to blossom.
He concluded the piece by debating whether or not the craze will begin to wane and recceed when the social isolation is lifted and human interactions can begin again.
Whilst a decline in video chat usage will be inevitable after isolation, the mindset of daters has also changed too. There should be less friction and resentment from daters towards video dating, which could lead to a higher level of video dating, even if the numbers do drop from where they currently stand.
Read the full article here.