Google Play Introduces New Analytics Metrics

Google Play is launching a series of new features that will help app developers have a better understanding of how their product is performing.

These updates are centred around a completely revamped statistics page which will make it easier to analyse an app’s core data.

For example, there are now fundamental install and uninstall metrics, as well as in-depth data on returning users to give an insight into how the app’s ‘stickiness’ is retaining customers. All of the information is split up by user device to show how the app is performing on different platforms.

Engineers can set trackable benchmarks for themselves to easily keep on top of their growth goals.

One of the bigger changes is the introduction of a ‘Save Report’ button, so the developers can return to certain time periods in their statistics and compare past results to how they are currently performing.

The install methods will also be noted by the interface, for example whether users are opting for pre-installs or peer-to-peer shares, so marketers can see where they need to be focusing most of their promotional material.

A blog post from Android noted that all of the updates may be a lot to take in all at once, so they’ve created a ‘cheat sheet’ to provide useful tips that help people navigate the new layout.

Earlier this month, research published by International Computer Science Institute found that over 1,300 Android apps were scraping and storing personal information without users’ prior permission.

Read more here.

Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

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