Google Ventures Book Details Five Stage Process For Solving Your Business’s Problems


Google Ventures has published a new book, sharing its unique five-stage process to solving business problems.

Sprint is the company’s practical guide to answering critical business questions, designed to work for a business of any size.

The book allows businesses to avoid the “endless-debate cycle” which often occurs when planning and launching a new product, by giving the company the ability to build and test an idea in just 40 hours.

When developing a “sprint”, GV advises companies to choose a big problem, gather a team and supplies and most importantly, set clear deadlines for each stage of the process.

The team will begin the process “unpacking” everything they know, providing as much expertise and knowledge from all areas.

This is then followed by drawing up as many detailed solutions to the problem as they can, working separately to ensure the maximum amount of ideas is generated.

The company will then filter the best ideas from the suggested solutions, choosing the best few to transform into prototypes during the next stage.

This prototype will then be tested among real customers in one-on-one interviews, with the team observing and taking notes in real time.

The success of the prototype is then evaluated by team, who will decide whether the idea has been a successful solution to the chosen problem.

Speaking about the book, GV said: “Sprint takes you behind the scenes with some of America’s most fascinating startups as they sprint on difficult problems.

“You’ll meet a hotel robotics maker searching for the perfect robot personality, an innovative coffee roaster expanding to new markets, a company organising the world’s cancer data, and Slack, the fastest-growing business app in history.

“A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits.

“It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.”

GV has already run sprint sessions with a range of companies, including Nest, Foundation Medicine, and Blue Bottle Coffee, with the latter using sprints to expand their business into online sales.

The founder of Medium and Twitter, Ev Williams commented on the process, saying: “Read this book and do what it says if you want to build better products faster.”

Sprint is available to buy now on Amazon.

Find out more about the book, go here.