Extramarital dating platform Gleeden has reached 500,000 Indian users, a significant increase since female adultery was decriminalised less than five months ago.
The Indian Supreme Court made the law defunct as a matter of gender equality on the 27th September 2018. At the time, Gleeden had approximately 370,000 members.
The female-run website was created in France for women who are looking for a safe place to explore their desires outside of their current relationships.
Only men have to pay to sign up, ensuring they are looking to make genuine, quality connections instead of just harassing members.
Marketing Strategist for Gleeden Solene Paillet said to Sakshi Post: “Our popularity among Indian women is growing fast. Consider that last year, women were 25% of Gleeden’s Indian users, today they are 30 per cent.
“In terms of societal acceptance, there are many who will be uncomfortable with our app, yet mindsets are changing and many people feel compelled to pursue lifestyles that allow them to be happy”.
Bumble entered the Indian market with the help of Bollywood-superstar Priyanka Chopra recently, looking to spread its message of female empowerment.
The social app released the #EqualNotLoose advertising campaign encouraging women not to let anything stand in the way of them pursuing their career and life goals.
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