Happn Chooses Frank PR To Boost User Base In Australia

Happn has just announced it has chosen Frank PR to help continue its growth in Australia.

Having originally launched in Paris in 2014, Happn works by showing its users other singles they have actually passed in real life.

And since the launch, the app has seen its user base skyrocket to a very impressive 20m global users.

In 2015, the app launched in Australia and up until now, its growth in the market and acquisition of 400,000 active Australian users has been down to word-of-mouth alone.

However, this is now changing, with Happn hiring Frank PR to continue its growth in Australia.

Happn’s Head of Global Communications, Claire Certain, said: “Based on the great initial uptake of Happn in Australia, we’re really excited by the growth potential in this market.

“The app has performed remarkably well, thanks to the strength of the platform’s unique proposition.

“Now as we look to build on this success and take it to the next level, we wanted to engage with a savvy and creative PR partner who can help us capitalise on our performance to date and increase our market share accordingly.

“We were particularly impressed by the team’s creative approach to communicating our distinctive point of difference that sets us apart from the crowd.”

Frank PR’s other clients include big names like Twentieth Century Fox, Fiji Airways, Home Entertainment, Scholl, AirWick, Electronic Arts, Ribs & Burgers, and TFE Hotels.

Managing Director at Frank PR Polly Atherton said: “Happn is already a major player on the Australian dating scene, so we were really attracted by the prospect of working with them and delivering creative executions which will increase their existing brand awareness locally.

“As part of their expansion in the Australian market, there are some exciting innovations and functionality updates on the horizon that will serve to further cement their strong point of difference and no doubt will also be fun to communicate!”

To find out more about Happn please click here.

Emma Woodley

Emma is a reporter at Global Dating Insights. Originally from Surrey, she has studied Communication and Media at Bournemouth University and The University of Central Florida. She enjoys socialising with friends, exploring new places and can often be found with her nose in a book.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769