happn Extends Matching Radius to Help Users in Isolation

happn has launched a new update for users in isolation, as well as an ‘Emotions’ reaction feature to help make the first message stand out.

The dating app normally relies on a geo-location functionality to help users connect with people that they’ve ‘crossed paths’ with. However, with global lockdown restrictions in place and singles spending most of their time at home, happn has extended its matching radius from 250m to 90km.

This change to the regulations will allow the community to see who they might have crossed paths with and continue making connections.

Marine Ravinet, Head of Trends at happn, said in a statement: “We understand the pressures and anxieties that the lock-down period can place on many, whether in a couple or single.

“Allowing our users to still have the opportunity to crush with people they may have met in ordinary life, we hope will help people to not feel completely alone during this on-going isolation period.” 

69% of happn users say they feel as though talking online will create a strong bond with their crush, with the app revealing an 18% increase in the length of conversations. 

With he ‘Emotions’ feature, singles can send reactions like surprise, joy and laughter to other users, when they think something about their profile stands out.

A ‘SuperNote’ feature is also in the works, which will give singles the opportunity to send a short message to someone they haven’t yet matched with. Both features are currently being tested and should be widely available this summer.

Visit the happn website here.

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