Hinge has announced it has promoted Michelle Parsons to the position of Chief Product Officer. She will focus on both enhancing the user experience through product innovations and developing internal systems to scale product development.
Hinge’s current CPO, Tim MacGougan, is stepping into the newly-created Chief Design Officer role, as the company doubles down on its goal to have the most effective app design.
Prior to Hinge, Parsons had extensive product leadership experience at Spotify as the Product Lead of Personalisation and at Netflix as the Product Lead of Global Kids and Family.
She is deeply passionate about articulating a brand’s vision and delivering clear work streams that support employee and company growth.
Parson said in a statement: “As someone who found love on Hinge, I know the profound impact of what we do every day. I’m passionate about continuing to innovate across the platform to create the most impactful and supportive experience for our users.
“At Hinge, our product team has a huge opportunity to drive fresh innovation, not only within our app experience, but also to lead the industry as a whole. I’m excited for the product updates and innovations we’ll be sharing in the coming months.”
In the near term, Hinge is prioritising four primary product areas: self-expression, interaction, inclusion and user discovery. Hinge’s current in-depth profiles allow users to showcase their personalities, and future in-app features will empower daters to share a 3D version of themselves, including rich media within profiles and conversations.
CEO and founder Justin McLeod added: “To help every Hinge user find love, we need to continue to lead our industry in product innovation and design. Given Michelle’s previous work in personalizing products at Netflix and Spotify, she is the perfect person to help make Hinge a more individualized and inclusive app for all daters. We’re thrilled to elevate her to this new role.”
Visit the Hinge website here.