Hinge Announces Video Verification Tool

Hinge will be rolling out ‘Selfie Verification’ next month, which asks users to record a video of themselves to authenticate their identity. The feature looks to address the issue of fake accounts.

WIRED writes that Hinge, and parent company Match Group, will use machine learning and human staff to compare the video selfie to photos on a user’s profile. Once their identity is verified, users will receive a badge on their profile.

“As romance scammers find new ways to defraud people, we are committed to investing in new updates and technologies that prevent harm to our daters”, Jarryd Boyd, Director of Brand Communications at Hinge, shared in a written statement.

This identity verification feature should be available to Hinge users worldwide by December, and will be an optional feature.

Another recent story from WIRED explored the phenomenon of fake profiles on Hinge. It found these profiles use photos of attractive people, are often new to the app, with nonsensical information, and will often ask other users to start talking on other platforms very quickly.

Other brands under the Match Group, Tinder and Plenty of Fish, already have face recognition tools in place. This feature is expected to reach Hinge, OKCupid and Match.com in the coming months, WIRED reports.