LinkedIn Adding Influencer Videos To User Feeds


LinkedIn is about to start posting short videos on important topics by influencers on the platform.

The company, which was bought by Microsoft for $26bn earlier this year, has invited over 500 LinkedIn Influencers to share their thoughts on trending professional topics and news, such as “diversity and workplace culture to education and innovation”.

If you follow an Influencer and they post a video, the 30-second clip will appear directly in your feed.

From this point you can access what other Influencers have said about the various topics, comment and respond to other messages.

As LinkedIn said: “Curious to get tips from Naomi Simson and Guy Kawasaki on how to ace your next pitch? Or perhaps you’d like to hear from KIPP co-founder Mike Feinberg and edX CEO Anant Agarwal about how they think colleges should measure success.

“With videos like these, you’ll get an intimate look at where they work and hear their honest thoughts on topics central to the professional world, such as these videos from Reid Hoffman, Leila Janah, and Tomasz Tunguz on how artificial intelligence will change the workplace.”

The ability to create video content is currently only available to Influencers, but anyone can follow an influencer to engage with their content, either on their profile, feed or on the video.