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Match.com Plans To Launch Mobile App In Latin American Markets

match.com

Match.com has announced plans to launch its mobile app in Latin American markets.

From September, the Match.com app will be available in Mexico and five other countries in Latin America.

The public company wants to target the 30+ age group with the Match.com app, a market it describes as more traditional, rather than the millennial audience which is better served by fellow Match Group product Tinder.

Although Match.com’s Latin America director Gael Deheneffe admitted there was “some cannibalisation” between the two products, he said the company still sees a huge potential for growth for the Match.com mobile app amongst slightly older demographics, if coupled with the right marketing.

And Deheneffe recently told Expansion that the company expects to see a 30% user growth in Mexico by January 2017 after the mobile app has had time to settle in the market.

The announcement comes after Match.com released its Q2 results, where it posted a 21% increase in revenue compared to the year before, hitting $301m.

The revenue growth was thanks to a 30% increase in average paying subscribers to 5.3m.

At the end of last year, Match.com competitor eHarmony also announced its plans for an expansion into Spanish-speaking markets, launching eHarmony.com/espanol in the US, followed by Mexico and Spain this year.

Read more about the plan here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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