Match Group has acquired the exclusive dating app, The League. An executive from Match Group confirmed the acquisition to TechCrunch, and the financial terms of the deal were not disclosed.
Founded in 2014, The League is a highly selective dating app designed to match ambitious and career-focused people looking for a long-term relationship.
The League joins Match Group’s high ranking plethora of dating apps, including Tinder, Match, Hinge, Meetic, OkCupid, Pairs, PlentyOfFish, OurTime, Azar and many more.
TechCrunch was first alerted to the closing of the deal when an unknown source sent a copy of the company’s internal announcement email from Match Group CEO Bernard Kim.
“We have just closed our acquisition of The League, a premium, niche dating app with a curated member base focused on matching career-oriented users looking for a serious relationship,” Kim wrote in the email.
The League has an admissions-based model where potential users can apply to join by submitting their social media profiles. Users are then waitlisted until they pass a screening algorithm and review process, which is designed to ensure that the app gives matches users with similar career goals and ambitions.
The League can be used for free as a “guest,” or you can become a member by purchasing a subscription, which doubles your matches. Depending on the subscription term you choose, your membership can last for one week, one month, three months, six months or 12 months. The company’s website notes that a membership gives you access to a higher quantity and quality of matches.
The app has faced criticism over the years since its launch, as some view it as elitist. The League founder and CEO Amanda Bradford has repeatedly defended the app from claims that it’s elitist, noting that anyone can apply to join the dating app regardless of factors like their income, the family they’re from, their profession or which schools they’ve attended.