Dating conglomerate Match Group has publicly called on the U.S. Senate to pass the Respect for Marriage Act. The legislation would see greater protections for same-sex and interracial marriage.
Axios reports that Match Group is running an ad campaign on Tinder highlighting LGBTQ+ couple success stories and asking users to encourage their senators to pass the legal protections.
Additionally, Jared Sine, Chief Business Affairs & Legal Officer at Match Group wrote a column for CNN supporting the Respect for Marriage Act, especially focusing on Texas-based politicians (where the dating company is based).
“Match Group strongly supports passage of the Respect for Marriage Act and will launch a nationwide campaign on Tinder this week, alongside the Human Rights Campaign, to spotlight many of the amazing LGBTQIA+ couples who met on our platforms and urge the Senate to pass this bill”, Sine wrote.
This isn’t the first time the company has taken a political stance. After Texas’ tightened its abortion laws, the company created a pro-choice badge, with one dollar donated to Planned Parenthood for every OKCupid user displaying it.