Match Group Advocates for U.S. Marriage Equality

Dating conglomerate Match Group has publicly called on the U.S. Senate to pass the Respect for Marriage Act. The legislation would see greater protections for same-sex and interracial marriage.

Axios reports that Match Group is running an ad campaign on Tinder highlighting LGBTQ+ couple success stories and asking users to encourage their senators to pass the legal protections.

Additionally, Jared Sine, Chief Business Affairs & Legal Officer at Match Group wrote a column for CNN supporting the Respect for Marriage Act, especially focusing on Texas-based politicians (where the dating company is based).  

“Match Group strongly supports passage of the Respect for Marriage Act and will launch a nationwide campaign on Tinder this week, alongside the Human Rights Campaign, to spotlight many of the amazing LGBTQIA+ couples who met on our platforms and urge the Senate to pass this bill”, Sine wrote.

This isn’t the first time the company has taken a political stance. After Texas’ tightened its abortion laws, the company created a pro-choice badge, with one dollar donated to Planned Parenthood for every OKCupid user displaying it.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769