Messenger Introduces Autoplay Video Ads

Facebook Messenger Ads

Facebook Messenger has introduced video ads that will play automatically as a user scrolls through their inbox.

The video ads come less than two years after Facebook introduced static ads on the same platform.

Users can’t turn off the ads, but they will be able to hide individual posts using an options button alongside each promotion.

Messenger has 1.3 billion monthly active users.

Mobile Marketer reports that the move from Facebook comes as big brands are shifting their advertising focus to mobile.

Testing has not shown any decline in user activity, helping to allay fears that the ads would be intrusive and disrupt the in-app experience.

Rates of Facebook uptake is dropping amongst teenagers, however, who prefer connecting via YouTube and Instagram.

Increasing the amount of ads in Messenger may act as another push factor to this audience.

Read more here.

Scott Harvey

Scott is the Editor of Global Dating Insights. Raised in Dorset, he holds a BA from The University of Nottingham and an MSc from Lund University School of Economics and Management. Previously he has written about politics, economics and technology for various online publications.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769