Mobile Advertising Now Makes Up 87% Of Facebook’s Total Ad Revenue


Facebook’s mobile advertising business grew by over 50% in the second quarter of 2017.

In its Q2 results, released yesterday, Facebook announced that mobile advertising revenue accounted for approximately 87% of all advertising revenue in the second quarter of 2017, which was $9.16bn.

This is up from approximately 84% of ad revenue in the second quarter of 2016.

In terms of total advertising revenue, this grew 47% from $6.2bn in the second quarter of 2016 to $9.1bn in 2017.

For Facebook’s total revenue, this increased a huge 44.8% to $9.32bn, the company posting a profit of $2.89bn – a 71% profit increase.

Facebook founder & CEO Mark Zuckerberg said: “We had a good second quarter and first half of the year. Our community is now two billion people and we’re focusing on bringing the world closer together.”

Facebook’s MAUs now sits at 2.01bn as of June 30th 2017, DAUs at 1.32bn – a 17% increase for both compared to last year.

Check out the full results here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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