Mobile Marketing Association and App Annie Team Up for Trends Webinar

A new webinar published by App Annie and the Mobile Marketing Association (MMA) has outlined some emerging trends in mobile user acquisition. 

The production features Danielle Levitas, App Annie’s EVP of Global Marketing & Insights, and Leo Scullin, VP of Industry Programs at the MMA.

The discussion opens by looking at mobile as a disruptive force in tech. The average global consumer now spends three hours on their device, and this figure is closer to four hours in a number of Asian territories. Social apps take up around 50% of usage time.

It is typical to have around 90 apps installed, and to use around 35. Apps are transforming every industry according to Levitas, increasingly touching areas like news, food, payment and travel.

The webinar turns to different strategies for ranking on app marketplaces, from building positive SEO feedback loops using user reviews to balancing paid and organic downloads.

One strategy for acquisition that has brought large spikes for retail brands like Nordstrom Rack is offering a small discount coupon to users at download. 

The Q&A following the webinar tackled topics including which key metrics to track, best practices for in-app ads and tips for dealing with CPI fraud.

App Annie’s State of Mobile 2019 report, published earlier this year, examined several other forces shaping the mobile industry. 

Find the webinar here.