Study Discovers Browsing Increasingly Drives App Store Downloads

A new study has discovered that browsing drives more App Store downloads following a redesign of the store back in September.

The study was conducted by Sensor Tower. It found that the App Store users are most likely to find news apps by using the available search box (65% of downloads), but that browsing has become more popular since the new redesign.

Sensor Tower’s study is based on app download data. It was collected between May 2017 and April 2018.

Within Apple’s redesign of its App Store, the company put a greater emphasis on editorial content such as daily app and game picks, a list of recommended apps, how to’s and interviews with developers.

The changes then helped the percentage of app downloads from users browsing to increase by more than 15% of all downloads from 10% before the redesign.

The study also discovered that search is more important for non-games, with 69% of these apps coming from being searched, compared to 56% for games.

Browsing also contributed to 24% of game downloads, compared to 9% of non-game installs.

Read more here.