Controversial Service ODately Will Manage Your Entire Online Dating Life For Hefty Fee


A controversial new concierge service called ODately is offering to manage the digital love lives of clients, in exchange for a substantial fee.

The London-based startup is looking to give busy individuals who are “time poor but cash rich” the chance to outsource their entire online dating activity.

For a fee of between £500 to £1,000 a month, ODately will oversee all areas of a client’s online dating life, including setting up profiles on popular dating platforms, communicating with matches, scheduling dates and arranging date venues.

And for this charge, the company will guarantee each client a maximum of six dates a month, without them needing to swipe through, or message, any potential love matches themselves.

Although this seems like a steep charge for something you could do for free in your own time, ODately considers its pricing relatively cheap in comparison to other concierge services, who according to its founder Jack Kenyon, can charge “upwards of $5,000”.

The site has not yet launched, but anyone interested can sign up to its waiting list now.

ODately users only approve dates

The first 500 people to sign up at will receive an early invite to the service, and according to the company, it is currently on track to reach this number within the next two weeks.

Once launched, ODately will begin to carry out free introductory calls to all potential clients, kicking off the sign-up process with an in-depth confidential call.


And after learning about the client’s preferences, ODately’s staff will begin to organise their online dating lives – the only thing clients have to do is pre-approve their dates.

Money back guarantee

However, for anyone who is unsatisfied with their service, ODately is promising a 100% money back guarantee.

Speaking about the service, Kenyon said: “We’re working with men and women, of different sexual orientation, from a variety of major cities around the world.

“Plenty of people have experienced spending more than eight hours online dating – a full working day – to set up one date.

“Busy people can’t justify that, but many wish someone could doit for them. We’re here to solve their problem.”

Over the past few weeks, the service has been running ads on dating app Tinder, and has reported “great sign up rates from these guerilla adverts”.

Find out more about the new service, and sign up here.