OkCupid Introduces Profile Badge to Support Abortion Rights

OkCupid has launched a new feature in support of abortion rights. The popular dating platform has launched a badge for users to clearly indicate their support of abortion rights: a “pro-choice” badge that appears prominently in a dating profile

Melissa Hobley, OkCupid’s chief marketing officer, said the feature was created in response to the passage of Senate Bill 8, which has made abortion essentially illegal in Texas. OkCupid’s parent company, Match Group, is headquartered in Dallas, Texas.

The badge, comparable to a virtual bumper sticker, will appear on profiles directly below biographical details — such as name, age and location — making it immediately visible to anyone who’s swiping. For every profile that adds the badge, OkCupid will donate $1 to Planned Parenthood.

OkCupid has also previously offered users different badges to signal their stance on various political issues, including a “Black Lives Matter” badge and a “Voter” badge. In May, the company added an “I’m Vaccinated” badge to its slate of identifiers.

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