Once Launches New #DoItLikeNigel Double Decker Bus Campaign In London


Once, the dating app that uses real matchmakers, has just launched an amusing new London “Love Bus” and #DoItLikeNigel campaign to try and mend a “heartbroken EU”.

Following the shock Brexit vote, the country is in a state of unease on both sides over its exit from the European Union, so to try and bring some hope & humour to the situation, Once this week launched its new #DoItLikeNigel campaign.

The campaign sees Once deck out a London bus in purple, emblazoned with the message: “There are 350m singles in the EU. Get married, get a passport, Nigel did. #DoItLikeNigel”.

The message cites the controversial bus advertisements and questionable “£350m-a-week” statistic the Vote Leave camp used during the Brexit campaign.

It also references Nigel Farage’s marriage to German-born wife Kirsten, the dating startup saying it feels his personal love story perfectly reflects the company’s belief that “love can cross borders”.

Jean Meyer, CEO & founder of Once, said: “We respect the vote of the British people, whatever type of Brexit that negotiation brings, Once will continue to create opportunities for love to all that use its unique human-matchmaking service.”

And so far, the campaign has proven popular amongst Londoners, with social media users taking to Twitter to show their appreciation of Once’s efforts:

Emma Woodley

Emma is a reporter at Global Dating Insights. Originally from Surrey, she has studied Communication and Media at Bournemouth University and The University of Central Florida. She enjoys socialising with friends, exploring new places and can often be found with her nose in a book.

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