Japanese dating app Pairs, which is part of the Match Group portfolio, has published a new study on how young adults see the dating landscape in a post-Covid society. It found that roughly half of young adults would like to have a romantic encounter this Spring.
Of these young adults, 88.5% of them are currently using matching apps, Pairs shared.
The survey found that the Covid-19 pandemic had a significant impact. Around 80% of the single men and women surveyed said that they haven’t had romantic encounters due to the impact of the Covid-19 pandemic.
The pandemic also led more young people to seek a life shared with a partner, marriage, and having children. This was compared to studies conducted before the pandemic. Pairs found that its own users are about 30% more likely to want these things.
When asked about the methods and chances of finding a partner, Pairs’ study found that students tend to meet their partners in the course of their education. However, once they’re in the workplace, 23.9% of adults said matching apps were their main source of meeting people.
The Japanese dating app highlighted three key conclusions that it can draw from the results of its studies.
- The generation that is leaving the Covid-19 pandemic behind is very different to the one that dealt with it initially.
- Working people, who generally have fewer opportunities to meet new people offline, naturally adopt matching apps
- Pairs users and young adults generally differ, as the online community generally has a higher desire for love.