Pairs Publishes Study on Post-Covid Dating

Japanese dating app Pairs, which is part of the Match Group portfolio, has published a new study on how young adults see the dating landscape in a post-Covid society. It found that roughly half of young adults would like to have a romantic encounter this Spring. 

Of these young adults, 88.5% of them are currently using matching apps, Pairs shared.

The survey found that the Covid-19 pandemic had a significant impact. Around 80% of the single men and women surveyed said that they haven’t had romantic encounters due to the impact of the Covid-19 pandemic.

The pandemic also led more young people to seek a life shared with a partner, marriage, and having children. This was compared to studies conducted before the pandemic. Pairs found that its own users are about 30% more likely to want these things.

When asked about the methods and chances of finding a partner, Pairs’ study found that students tend to meet their partners in the course of their education. However, once they’re in the workplace, 23.9% of adults said matching apps were their main source of meeting people.

The Japanese dating app highlighted three key conclusions that it can draw from the results of its studies.

  1. The generation that is leaving the Covid-19 pandemic behind is very different to the one that dealt with it initially.
  2. Working people, who generally have fewer opportunities to meet new people offline, naturally adopt matching apps 
  3. Pairs users and young adults generally differ, as the online community generally has a higher desire for love.
Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769