PUBG Creator Acquires Korean Couples App ‘Between’

Krafton, the creators of leading online ‘battle royale’ game PUBG, has announced it will be acquiring ‘Between’ for an undisclosed amount.

The Korean couples app was created by VCNC in 2011, a subsidiary mobile startup from car-sharing platform SoCar.

Krafton is preparing to go public in the second half of this year, and is attempting to increase its valuation to over $27 billion by diversifying its business. Alternatively, VCNC is increasing its focus on the mobility business.

The Between division will be integrated into Krafton’s newly established subsidiary ‘Between Us’ by June.

Between is designed to let couples chat, plan dates, and share their favourite photos & videos. The app makes revenue by selling unique emoticons, premium upgrades, and targeted advertising.

It recorded one million daily users and 26 million global downloads in 2018.

Arcade giant Atari invested in Qutie in April 2019, an LGBTQ social and dating brand. The extra money was used to introduce more gamified features and expand internationally.

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Luke Smith

Luke is the Editor for Global Dating Insights. Originally from London, he achieved a BA in Journalism from De Montfort University, Leicester. An experienced content writer, he enjoys a variety of sports, with a keen passion for his football team, Fulham FC.

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