The lockdowns have witnessed a massive increase in Indians using dating apps, but the ‘return to normalcy’ has made everyone even more comfortable to connect and meet with new people through dating apps. The perfect way to ring in this change is India’s leading desi dating app – QuackQuack, witnessing a massive jump of 2M users in the past 5 months and currently stands at 17M registered users in India.
Celebrating the new users and welcoming more Indians to find friends and love through the dating app, QuackQuack has launched its new Ad campaign – ‘Match Toh Hoga Hi!’ encouraging people to join their huge community and find the right match for themselves.
As young Indians become more confident about dating apps, QuackQuack’s ad campaign aims to reach audiences in tier 2 cities where 70% of the new users come from. Through this campaign, the brand aims to reinforce that dating does not have to be difficult and it is extremely easy to find a match and connect with new people while keeping your comfort in mind.
Mr. Ravi Mittal, Founder & CEO of QuackQuack, said: “It is extremely exciting to witness so many people connect and find a match for themselves with QuackQuack. When we started back in 2010 things were quite different but over the years, people have really embraced dating apps and especially QuackQuack. We reached 15M users in December 2021 and by May 2022 we have gained 2M new users with the app currently being at 17M registered users in India. Keeping our growing community in mind, we are working on introducing many new concepts that help people engage better and are looking forward to welcoming many new people.”
You can view the advertising campaign on YouTube below: