The founder and CEO of HER, Robyn Exton, has been reflecting on her journey. The platform is one of the leading dating apps for LGBTQ+ women.
Exton began developing HER in 2012. This came after a friend broke up with her girlfriend and struggled to find a suitable dating app.
She released her first app for lesbian and bisexual women, Dattch, which ultimately failed.
Speaking to Brit + Co, Exton explained: “Even when the app didn’t work, the people we spoke to about the content… said they were really excited about it.”
Following feedback from users, the decision was made to include options for those who identified as trans, pansexual and non-binary. The “E” in the new logo has four bars to represent the change.
Exton said: “This is who they are and how they’re choosing to express themselves and it was important that our branding reflected that.”
HER has now developed into a social media platform, not just a dating app. It’s a space for users to keep up to date with LGBTQ+ news, find events and even share jokes.
TechCrunch describes it as being the “first dating app by and for queer women”. However, Exton admits a lot more needs to be done to encourage LGBTQ+ and female founders to move forward in the tech world.
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