Sam Yagan, founder of OkCupid and the former CEO of Match Group, has been speaking about why Tinder is continuing to experience strong growth.
He is now the CEO of e-commerce service Shoprunner and believes the main reason for the dating app’s success is its addictive UX design.
Tinder was the first online dating service to introduce the swiping mechanism which has now become synonymous with the industry.
Yagan said to Yahoo Finance: “Tinder is so simple in its user experience that it’s really the first major dating platform that’s been able to span geographies and cultures.
He recollected how his team at OkCupid struggled to break into markets outside of North America.
That is something that Tinder seemingly didn’t have too much of an issue with because it’s now available in over 190 countries.
Yagan continued: “Tinder has just blasted through all of those boundaries because the proposition of ‘swipe left, swipe right’ is so simple. And because of that, I really think there’s really endless potential.”
Match Group is publishing it’s Q3 financial results on November 6th and will host a conference call to discuss the numbers the following day.
The data from these results will reveal the extent of Tinder’s growth over the past three months, and whether or not it was hindered by the lawsuit its founders opened against Match Group and IAC.
Yagan is optimistic about the future of the online dating industry and explained to Yahoo Finance: “There are billions of single people in the world connected to the internet and eventually they’re all going to take part in online dating of some kind.”
An analyst from Nomura Instinet recently estimated that the entire market could be worth $12 billion by 2020.
Read more here.