Spark Networks Becomes Latest ODA Member

Spark Networks has been announced as the the Online Dating Association’s (ODA) latest member, as it looks to further its commitment to user trust and safety.

The Berlin-based dating umbrella runs a variety of niche dating sites, including Zoosk, Elite Singles and JDate, and, as a result, has more than one million paying subscribers all over the world. 

By joining up with the ODA, Spark Networks can ensure it is doing its utmost best to provide a quality experience and service for its members.

Gitte Bendzulla, Managing Director and General Counsel of Spark Networks, explained in a statement: “Customer safety and security have long been priorities here at Spark Networks. Every day, millions of people around the world trust us to help them navigate their search for a partner, and we have a deep responsibility to keep them – and their data – safe on this journey. 

“We are thrilled to become a part of the ODA and have the chance to reinforce this commitment at the highest levels. Joining forces with the ODA and fellow members like the Meet Group is an opportunity for us to form a strong alliance; giving all online dating users a higher quality experience and a more secure path to love.”

Last year, The Meet Group’s Fred Beckley also joined the ODA’s six-person board of directors, which develops and maintains industry standards, and encourages dating services to trade responsibly.

George Kidd, CEO of the ODA, added: “We are delighted that Spark Networks has become a member of the ODA and welcome their commitment to working with us to maintain standards and user trust in dating services. 

“Doing so is critical to millions of people around the world using services with confidence and to our ability to assure lawmakers and others that we take this responsibility seriously.”

The online dating industry’s independent regulatory body launched a new creative campaign at the end of January. It calls on dating platforms to review their safety processes to make sure they are relevant and up to date.

Visit the ODA website here.