Grindr’s online lifestyle magazine INTO has enjoyed strong Q1 performance, recording around 25 million unique visitors since launching in August.
The publication posts articles on a range of topics relevant to the LGBTQ community, from politics and travel to fashion and culture.
Star Wars, Alabama politics and ‘The Holigay Gift Guide’ currently feature on the sites homepage.
It has recently made a move to host popular podcast ‘Food 4 Thot’, and is looking to embark on more content partnerships in the future.
Editor-in-Chief Zach Stafford will be joined in 2018 by new Managing Editor Trish Bandix, as the platform continues to expand its reach.
Bandix is the former Editor-in-Chief of AfterEllen.com and GO magazine, and has also written for Vogue and Buzzfeed in the past.
Stafford said of the hire: “What drew me to Trish is not only her longstanding record and commitment to ensure queer women and stories are in the media, but also her mentorship over queer writers across the spectrum.”
Peter Sloterdyk, Vice President of Marketing at Grindr, recently spoke to GDI (read the full interview here). Regarding INTO, Sloterdyk said: “We launched in August, and we’re already over 3.5 million monthly unique visitors on the website. We’re really enjoying the success that the editorial team is having”.
Read more here.