The Meet Group has announced the launch of its brand new livestreaming dating game, which it hopes will increase the number of daily active users interacting with video content.
NextDate gives singles on the MeetMe and Skout platforms the chance to star in their own speed-dating show while broadcasting to a mass audience.
Streamers get 90 seconds to speak to each ‘contestant’ and decide if they are compatible. When the time is up, they choose whether they’d like to date their match or meet the next person in the queue.
If both parties pick ‘date’, they go into each other’s Date tab, another new feature, where they can continue the interaction in private.
Viewers can give their opinions on how well the interaction is going by commenting, sending virtual gifts or voting on the “Love-o-meter” rating system.
NextDate offers prompts to help the streamer get to know their partner better, and users can also set gender, age and location filters to determine who they get set up with.
The Meet Group’s CEO Geoff Cook said in statement: “NextDate is like speed dating, except that there’s an audience and the contestant gets to choose the specific people they’d like to connect with.
“We don’t believe anyone has yet cracked the code on the livestreaming dating game. We see NextDate as a way to further grow our video audience with a new type of content that resonates with our biggest segment: users interested in dating.”
The company is already planning how it can develop the game, which will roll out on LOVOO and Tagged over the next few months. There are plans for a mystery “Blind Date” feature, as well as an opportunity for participants to pay to skip the dating queue.
The Meet Group previously committed to increasing its video audience 20% by Q1 2020. Daily video viewers expanded by 21% in the UK while NextDate was being beta tested.
Visit The Meet Group website here.