Three Lesser Known Match Group Brands

The Match Group

Match Group has a market cap just shy of $14 billion, and is so dominant in Western markets that some analysts have begun to consider antitrust.

Most of the company’s success is attributable to Tinder subscriptions, as well as high profile acquisitions including OkCupid, POF and (more recently) Hinge.

The firm runs dozens more niche and small-scale dating sites that contribute to revenue, however, and these receive relatively little media attention.

Here, we profile three Match Group brands, identified in the business overview available to investors from March this year.

1) draws in German singles with the slogan “MOBIL FLIRTEN AUF DEM SMARTPHONE”. It is rated 3 stars from 2,400+ reviews on the Google Play Store, and has been downloaded 100,000 times there. It is available on smart watch, and runs a freemium model. It is linked with the “herzklopfen” blog, which covers dating trends and other relevant topics.

2) targets The Church of Jesus Christ of Latter-day Saints, often referred to as the Mormon Church. It runs on a white label back end, with the same template being used for and The website publishes testimonials and dating tips, and links to Match-owned ‘People Media’ for affiliates.


Lexamore is a Netherlands-focused dating site based on a personality test. It asks users to specify their preferred partner traits on sliding scales, from ‘rational’ to ‘dreamy’, ‘organised’ to ‘unpredictable’ and ‘a shy type’ to ‘ a seductive type’ (translated). It features education, ethnicity and religion filters.

Find the Match Group business overview here.


Scott Harvey

Scott is the Editor of Global Dating Insights. Raised in Dorset, he holds a BA from The University of Nottingham and an MSc from Lund University School of Economics and Management. Previously he has written about politics, economics and technology for various online publications.

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