Match Group has announced ad tech company MediaDonuts as its marketing and ad sales partner for Indonesia.
In a statement to Marketing Interactive, a spokesperson explained that the long-term partnership will focus on connecting advertisers with Tinder users.
Pieter-Jan de Kroon, managing partner of MediaDonuts, said it is excited to market Match Group’s products to advertisers in Indonesia.
He told Marketing Interactive: “For Indonesia particularly, the unique audience of young, urbane, cosmopolitan users who could be reached through this vehicle would be extraordinary.
“Advertisers across categories such as telecom, mobile phones, technology, automotive, food, beverages, apparel and countless others, now have a sticky medium to connect with their prospects through.”
MediaDonuts launched its operations in Indonesia earlier in May, as part of its expansion across the APAC region. The company helps brands connect with Gen Z and Millennial audiences through exclusive partnerships with media platforms such as Twitter, Spotify, TikTok, Webtoon, Activision Blizzard, and many more.
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