Both Tinder and Bumble have joined partnerships with different brands this Valentine’s Day.
Bumble ran a Shazam Takeover yesterday from midnight to 23:59 in the UK and Germany.
Shazam was yellow for the day and allowed users to create new connections, find a date, make new friends, and grow their network via Bumble itself.
Shazam users also saw a screen saying “Shazam couldn’t find a match, but we can”. Bumble invited users to find a match their way.
The Dominos chat bot appeared as a normal profile in the Tinder app, and once the user was matched with the chat bot they were asked to click a link which started the bot.
The bot then asked for the user to choose between “cheesy” or “dough-mantic” chat-up lines. These lines could then be copy-and-pasted into the users’ Tinder chat to try and impress their match.
Yesterday, Domino’s predicted that it would receive around 1,000 pizza orders every minute and 3.1 million slices would be eaten altogether.
Read more here.