Elie Seidman is scheduled to speak at the RISE conference in Hong Kong on Thursday.
The Tinder CEO will host a session titled “Setting the dating world on fire, one continent at a time”, alongside Arjun Kharpal, the Senior Technology Correspondent at CNMC.
He will be explaining the cultural differences in relationship-building in different global markets and how his company is planning to adapt as it focuses more of its attention on an Asian expansion.
Seidman went on an extensive media tour of Asia earlier this year wherein he visited India and South Korea, two markets that Tinder is already prominent in. He outlined some of the region-specific features designed to increase its appeal, such as ‘Find Friends on Tinder’ a Korean mode which facilitates platonic relationships.
‘My Move’ is a setting which allows women to choose whether or not they send the first message. It was developed to make them feel safer when using the app.
Match Group is targeting a high rate of Asian growth in the next couple of years, wanting 25% of overall revenue to come from the continent by 2023. To achieve this goal, the market leader has committed to expanding its regional workforce by 40% and increasing its marketing budget.
Today, Tinder kicked off a major marketing campaign in Southeast Asia with multimedia advertising content in Jakarta, Indonesia.
Widely regarded as the biggest technology conference in Asia, RISE runs from 8th-11th July and has headline speakers from Uber, Spotify and Twitch.
Visit the RISE website here.