Tinder India Launches New Dating Safety Guide

Tinder this month has launched its full Dating Safety Guide for singles in India. Created in collaboration with the Centre for Social Research (CSR) – the guide walks users through community guidelines, security features, and advises on ‘dos’ and ‘don’ts’ when using the app. 

The collaboration with the CSR is an apt one. CSR was founded in 1983 in India and is a non-profit organisation that fights for a ‘violence-free and gender-just’ society. The guide will be pushed in-app to all users in India throughout September and October, is freely available to download, and will be shared by both Tinder and CSR as widely as possible. 

Some 98 per cent of Indian Tinder users rate security as vital to the platform. Perhaps the most effective and simple security feature is the photo verification – that ensures safe profiles. In fact, 65 per cent of young daters in India said a verified profile, where the person matches with the pictures they share on their profile, makes a match more attractive and is a valued safety feature.

The guide outlines the app’s community guidelines, and highlights all the reporting and blocking features available to users. This includes AI features that automatically identify potential dangerous and harmful messages. When sending a potential dangerous message, users are challenged with a ‘Are you sure?’ pop up and when receiving, a similar ‘Does this bother you?’ pop up gives users a chance to report potential dangerous actors on the site.

The guide features advice about best practices, sexual well-being, education around consent, among many other things. Dr. Ranjana Kumari, Director, Centre for Social Research, India said:

“This comprehensive guide is designed to empower individuals to use dating apps like Tinder safely. It serves as a reminder for daters to exercise thoughtfulness, act responsibly, and treat others with respect. Our collaboration with Tinder underscores our joint mission to promote online safety and digital well-being and we are pleased to be partnering with them to support their safety efforts in fostering a safe dating experience for the youth in India.” 

You can check out the full guide here

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