Tinder is offering eligible non-profits $1 million in free advertising as part of its #BalanceForBetter International Women’s Day campaign.
One of the first organisations to launch a campaign via the initiative is She’s the First. Its team works to support “girls who will be first in their families to graduate from high school”.
Tinder has worked with She’s the First before, previously donating $20,000 to their efforts as part of the app’s #FundHerCause campaign.
Other collaborators will be evaluated on “need, brand fit, and relevance to accelerating gender balance”. Government entities, entities receiving fiscal sponsorship, healthcare organisations and academic institutions are all ineligible.
The online dating giant will also host a special networking session at its Los Angeles headquarters, featuring sessions from CMO Jenny Campbell and Snap Product Manager Martha Ann Pavoni.
Tinder’s blog reads: “We’re committed to doing our part to drive #balanceforbetter in our workplace and in our industry – and that means opening doors for women at every stage of their careers.
“For our 2019 internship program, we are targeting 65 percent of positions for female interns, because a foot in the door is just as important as a fist through the glass ceiling.”
In December, Tinder’s parent Match Group hit 100% pay equity by gender. The umbrella plans to carry out additional audits year-on-year to monitor any new developments.
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